Meet us at Booth #231 for onsite demos of ETNA Trader, a next gen white label online trading and brokerage platform for broker dealers and FinTech firms.
ETNA Trader features customizable HTML5 front end, mobile trading apps, OMS and cloud back office with user accounts management, risk and regulatory compliance.
ETNA’s affordable leasing plans help brokers to attract new users, increase users retention and stay competitive by offering best online trading experience available on the market.
FinTech, companies launching new software products, use ETNA Trader both as an all-in-one HTML5 trading platform or as a foundation for new products. Our partners rebrand the platform and build their unique offerings on top of it, focusing on their main idea rather than the underlying technology.
Stop by and take a look at the future of online trading technology. ETNA booth #231 will be open on June 3 from 10:00 am to 5:30 pm and June 4 from 8:00 am to 3:15 pm at the Navy Pier, Chicago, IL. For more information about ETNA’s product and services, please visit www.etnasoft.com
Share and stay connected with us for industry news and company updates
Add To Calendar06/03/2015 10:00 AM06/03/2015 05:30 PMAmerica/ChicagoThe Trading Show Chicago 2015The Trading Show Chicago 2015, ETNA booth #231, June 3-4, 2015 at the Navy Pier, Chicago, IL.Navy Pier, Chicago, ILfalseMM/DD/YYYY
ETNA will be exhibiting at the upcoming Benzinga Fintech Awards Gala on Wednesday, April 8, 2015 at Tribeca Three Sixty, New York. This is a FinTech event hosted by Benzinga to honor the best companies within the industry.
As a leading technology provider for the financial services industry, the ETNA team will be showcasing its cutting edge technologies for capital markets. Meet us at booth #7 for the live demos of ETNA Trader, a white label, HTML5 web and mobile trading platform that features customizable front end, mobile trading apps, OMS and cloud back office. The platform is designed to be easily customized for broker dealers, trading firms, FinTech software vendors and services providers.
For companies looking to launch new financial software products or upgrade their existing trading environment, ETNA’s team will be speaking on how ETNA Trader can be utilized to shorten their route to market and save precious time and money.
Let’s talk! Join us at the Benzinga Fintech Awards Gala on April 8, 2015, 4 to 9 pm at Tribeca Three Sixty, New York. For more information about ETNA’s product and services, please visit ETNA.
Share and stay connected with us for industry news and company updates
Aside from the blessedly lucky and those who are fortunate enough to have a mentor, becoming a successful trader requires going out of your way to get educated. Trading without a plan has another name: it’s called gambling. Luckily there is an entire industry dedicated to helping beginners learn the art of investing. Trading education can be expensive and there are many different options to choose from, but the latest trend in virtual trading that goes above and beyond the “demo account” may be the most promising and exciting.
Forget about blindly trusting the latest technical indicators or putting your money on the line based on some fancy algorithm/system that takes all the thinking out trading. There’s no substitute for experience in trading and learning from an experienced trader is a great way to master the basics and learn more advanced techniques. In order to trade successfully, you have to truly understand how markets and trading works. Real traders know there’s only one way to learn how to trade successfully, and that is to actually make trades; “The game teaches you the game.”
Where are people learning today?
A quick Google search reveals thousands of websites offering trading education. Websites such as TradingAcademy.com have thousands of graduates successfully trading the markets. Even the most high quality investing conventions, such as MoneyShow, have no shortage of trading experts with proven track records offering their services as coaches. Everywhere you look, each offering claims to be the best choice, so how can you actually differentiate one offer from another in this large market? One thing to consider is what is unique about their offering.
One way to get experience without risking money before you’re ready is paper trading. In the beginning, novice traders would literally write down their hypothetical trades on paper and calculate how they would’ve done if it was a real trade. Today, most online brokers offer “demo accounts” that allow you to use the actual trading platform but with virtual “monopoly money.” Most trading courses will teach you their way of trading and then tell you to try it out on a demo account if you’re not comfortable using real money.
But as we all know, successful demo trading rarely materializes into actual trading success. Without something at stake it just doesn’t give you a feel for real trading. Demo accounts do a great job of teaching you to use a trading platform, and for a long time they were as close as you could get to making real trades without putting down money; but there’s something missing. It’s too easy to click buy or sell and just “see how it goes” – something we all know you should never do when trading real money.
That’s the beauty of today’s constantly advancing technology. Three innovative companies have figured out their own unique ways using the latest web and trading technology available to come even closer to creating the feel of making real trades without risking actual money to do so.
A Look at Some Innovative Trading Education Software
TradingView.com is a web-based charting platform with real time data and powerful tools for drawing charts and using indicators. Their software is top notch, but what makes it stand out is that they have turned trading social. Traders are able to share their predictions, charts and even custom indicators with the public. After publishing a chart, you can press a button to see how the market has moved since it was published. Just like on Twitter or LinkedIn, you can “follow” your favorite traders to stay up to date on their actions. Instead of telling long tales of how you predicted the big move in the S&P 500, you can prove it by linking to the chart you published. Or you can feel the shame of making a big prediction and having it go horribly wrong. The addition of published charts that your peers (and the general public) can view make you think twice before fooling around. Your money may be safe, but your reputation is at stake!
Investopedia.com, the go-to source for a crash course on all things finance, has their own take on “enhanced” demo-trading. They make trading into a competition. Their Stock Simulator platform allows you to pit your trading skills against hundreds of thousands of other Investopedia users using a virtual trading account. Not only is there a leaderboard for the best performing traders, you can create private challenges between your trading peers. The winners may only get bragging rights, but that is still higher stakes than nothing.
The last company we’re going to look at is possibly the most interesting of them all. Kapitall is a broker that does something very unique: they gamify trading. Gamification is the application of game mechanics in non-game contexts. In other words, Kapitall’s trading platform gives you goals and achievements to work on that feel like you’re progressing in a game but are actually teaching you how to be a successful trader. Rather than learning the old “textbook” way, traders can learn or brush up on their skills in an environment that challenges them the way a good video game does – but still on a broker’s platform. Take a look at their video below to get a better idea of what I mean:
The world of trading education is constantly evolving. Some will stick with tried and true methods like webinar based lectures and one-on-one coaching but there are definitely companies out there leveraging the latest in software technology. We took a brief look at some examples of such innovative products, but there is no doubt that someone out there is thinking up the next big idea.
If you’re a trading coach or student, feel free to use our paper trading demo platform to learn, teach and practice. ETNA Trader is a white label online trading platform that’s used by brokers, developers, educators and trading firms. The platform features a HTML5 widget based web frontend and native iOS and Android mobile trading terminals, along with a back office. Some features include real time streaming quotes, level 2 quotes, advanced charting tools with drawing capabilities and indicators. Feel free to contact us with any questions you may have or to discuss your ideas.
It may sound contradictory, but the Ripple network is going to be making a big splash in the financial world. Some would argue it already has, with the Fed releasing a research paper praising the technology and banks beginning to use it. So what exactly is Ripple?
Ripple is an open source protocol for sending money that takes the logistical benefits of a digital currency like Bitcoin but is able to be an almost drop-in replacement for the current value transfer systems we use today. Rather than banks using their domestic Central Bank to clear transfers, they can use the lightning fast (3-5 second settlement) and incredibly cheap (< a penny) Ripple network.
Ripple is able to do this because it’s purpose is not to create a new currency like Bitcoin but rather to simply modernize the way we settle the movement of our existing currencies — using similar technology to Bitcoin. The Ripple network connects different gateways together. Gateways are the on/off ramps of the Ripple network; they can be a bank, organization, or even loaded individual that you trust to actually possess the money you are sending/receiving on the Ripple network. Ripple’s network works a lot like the current banking system. What the Ripple network is doing is keeping track of who owes who money and gateways continue to operate as trusted members of the Ripple network as long as they honor their obligations.
Technically, money doesn’t physically leave a gateway when it is sent using Ripple, rather Ripple keeps track of the gateways’ debits and credits using a distributed consensus system and immutable ledger of transactions similar to the way Bitcoin does.
But remember, while Ripple is an open network that can be used between two individuals, it is intended to replace the low level systems banks and other money transferors currently use. These institutions can begin using Ripple between themselves and the customer never has to know how their money went from Point A to Point B.
In other words, when a Wells Fargo customer wants to wire transfer money to a Bank of America customer, rather than going through the FedWire system and trusting the Fed as a third party, Bank of America will gain a credit (kept as a record on the Ripple network’s ledger) at Wells Fargo for the amount the customer transferred and the customer is none-the-wiser. They simply used their normal online banking app and enjoyed lower fees and a faster transfer. It’s up to Wells Fargo and Bank of America to decide if they want to physically move cash between each other, or hope that a similar transfer will go through in the opposite direction and effectively cancel out the first transfer.
That’s the beauty of Ripple — everybody can continue to use their existing apps and services, the fees just magically get lower when third parties drop out of the equation.
Ripple Labs, the company that created the open source Ripple software, has released an excellent video with graphics to help bette understand how it all works.
If you’re interested in creating your own Ripple trading platform, contact us and we can show you how our customizable trading platform, ETNA Trader, can be applied towards any asset class.
We are pleased to announce that we will be exhibiting at the 2015 International Traders Expo, a three-day event starting on February 28th and ending March 2nd at the Marriott Marquis in New York. Come see us at Booth 5306!
Throughout the event we will be showcasing ETNA Trader, a white label and fully customizable online trading platform for broker-dealers, traders, developers and financial technology providers. We will also be presenting how our cutting-edge technology can save time and money for broker-dealers and FinTech firms looking to create trading products by taking advantage of our full-featured trading platform, ETNA Trader. The ETNA team will also be giving live demos to showcase new features and components, and give technology consultations to anyone interested in utilizing web based trading technology for their business. We are also delighted to announce the launch of ETNA Store – a marketplace where we feature 3rd party components to the traders using our platform.
As a leading technology provider for the financial services industry, we are a continual participant of the International Traders Expo. This year, thousands of traders and financial firms from around the world will be in New York for the three-day event, that will have a substantial impact on their success in today’s markets.
Meet the ETNA team to learn more from February 28th to March 2nd at booth #5306.
Headquartered in New York City, ETNA’s mission in the finance industry is to lower technological development costs for new and existing broker-dealers, banks and FinTech firms. With over a decade experience in financial technological development, ETNA has played a pivotal role in the success of our clients. Our flagship product, ETNA Trader, is a fully customizable online trading platform that enables broker-dealers to bootstrap their business in weeks.
For over three decades, MoneyShow has been empowering individuals with a passion for investing and trading. Guided by the belief that “knowledge is power”, MoneyShow carefully handpick the resources perceptive investors and traders need to succeed. Being a committed organizer of the international Traders Expo, MoneyShow has successfully managed to bring together top professional traders from around the world with one goal in mind, helping traders and financial firms make better trading decisions.
A pile of Bitcoin. Credit: George Frey/Getty Images
What is Bitcoin?
Bitcoin. What is it? Bitcoin (known as BTC or XBT) is a decentralized, completely peer-to-peer, digital asset (some say currency, some say commodity) based on open source software that runs on millions of computers all around the globe. Being decentralized, there is no organization, bank, or government that controls Bitcoin. Any internet-connected computer in the world that runs the Bitcoin software becomes part of the decentralized Bitcoin network. These computers are racing each other to complete complex mathematical problems that confirm Bitcoin transactions and secure the Bitcoin network. The reward for confirming a “block” of transactions is a batch of Bitcoins that have never been in circulation before – this is a process known as “mining Bitcoin” and it’s how new Bitcoins are made.
Why use – or even care about – Bitcoin?
Bitcoin is an amazing breakthrough in computer technology, that is why it was originally adopted by “nerds.” Bitcoin is a global currency/commodity/asset (depending on who you ask) but the important thing is that no matter where you are in the world, 1.0 BTC = 1.0 BTC. Because the Bitcoin network itself takes care of processing transactions and keeping track of “account” balances, there is no need for financial middlemen! It literally cuts banks and payment processors out of the equation while at the same time enabling instant peer-to-peer money transmission over the internet for a flat fee of 0.0001 BTC per transaction, the equivalent of about $0.05. It makes sending money as easy as sending an email.
Think about how much merchants would save if they didn’t have to pay credit card processing fees; how much a person working abroad would save when s/he sends money back home to their family if they didn’t have to pay foreign exchange and international money transfer fees. And because Bitcoin is entirely digital, there is no need for a bank to hold on to your physical cash. You can literally hold $1,000,000 in your pocket (although that isn’t suggested)!
But is it unregulated?
Bitcoin is regulated by the source code of the Bitcoin software. The code determines the rate at which new Bitcoins are released and the total amount of Bitcoins that can ever be released (sort of the way a Central Bank would institute monetary policy). The only way the Bitcoin source code can be changed is if a majority of the Bitcoin network agrees on changes. Most of the large Bitcoin exchanges – e.g. Bitfinex, Bitstamp, BTC-e, Huobi, OKCoin – and popular Bitcoin brokers – e.g. Coinbase, Circle, Expresscoin – follow standard AML/KYC regulations for money transmitters in the jurisdictions they reside in. But technically Bitcoin exchanges are unregulated. Governments haven’t decided – or rather declared –whether they should be subject to the same rules as “traditional” exchanges or if they count as money transmitters or if they are banks… You get the idea. It isn’t illegal to run a Bitcoin exchange, but the government has not declared the set of rules for them either.
Leading the way in Bitcoin regulation is New York and the New York State Department of Financial Services. They have proposed a “BitLicense,” a specific set of regulations specifically pertaining to businesses dealing with Bitcoin and other digital currencies. The NYDFS is about to release their second draft of the regulations, and a final version is due out at the end of the year. While the Bitcoin community has very mixed feelings about the BitLicense, there is no doubt that once clear regulation has been laid out there will be a flood of Bitcoin exchanges opening in New York. “Regulators must be very careful because any undue friction caused by overbearing regulation in one jurisdiction will cause Bitcoin companies to simply move to another jurisdiction that is friendlier to this burgeoning new industry,” says Austin Alexander of the Bitcoin Center NYC. Once Bitcoin exchanges are regulated and subject to strict rules, they will be competing on how well they facilitate their customers’ trades and meet other requirements, not how trust worthy they are.
For reasons we cannot fathom, broker-dealers and FinTech firms are under the impression that buying a turn-key trading platform isn’t affordable. It seems like only a small clandestine group of tech-savvy Wall Streeters are aware that building a trading platform from scratch is more resource intensive and time consuming due to the plethora of known and unknown costs that materialize as the project unravels. Considering ETNA has built several full featured trading platforms in its 12 years of existence, here is what you can expect if you’re pursuing a similar venture.
1. It may take years of full time development and cost millions
Top engineering talent is hard to find and costs big bucks. Not only will you need to shell out for a competitive salary, but you would also need to offer a comprehensive benefits package to compete with other tech companies. For every 10 programming positions open, there are only 8 qualified candidates to fill those seats. Your buy in will vary based on whether you decide to outsource or hire locally, but let it be known that we’ve seen development costs ranging from 500K on the low end, to 60M on the high end. Yikes! Typically, most clients we’ve spoken with who’ve created trading platforms on their own spent 2M onward, not including ongoing support.
2. By the time you build an MVP, your competitor will have something better
There’s always been a catch 22 with building technology to enter an industry that’s already dominated by big players. You want to build technology that’s cutting edge, but you don’t want feature creep to extend the development life cycle beyond budget. As the brokerage industry becomes more commoditized, traders are flocking to brokers that can offer the tools they need to make better investment decisions. If you don’t already have a well funded R&D department, and plan on keeping them around for a long time to come, chances are you might build something just to realize the project requires more resources than what you’re able to handle.
3. The only thing that’s certain in the brokerage business is taxes and regulations
We already went over technology costs, but how about associated with adhering to the regulatory framework without having to manually monitor and approve every trade that goes through the system manually? Regulations are a beast all on their own, as it’s probably easier to invent a new wheel than go through all the filings with the FCC and FINRA. Not only does your organization have to meet strict guidelines, but your technology also has to be fully compliant to avoid fines and glitches that may leave you filing for an early bankruptcy.
4. Building native desktop trading software is like using Hotmail when Gmail is clearly superior
Yes, we all love Google Drive and can’t imagine why someone would want to use anything else. When it comes to choosing between web and native, think carefully and use your forecasting abilities. With every major tech corporation moving to the cloud and Google’s new Chromebooks only giving laptops the ability to use browsers, we think the answer is quite obvious. The list of benefits for HTML5 based trading technology is long, but two things that stand out the most are accessibility and update deployment. Traders can access the platform from any browser without having to download new software, so even if you are at a friend’s house and need to make a quick trade, you can do so on a Mac or a PC. Updates are critical to maintain the performance, security, and stability of the platform. Any disturbance in updates can lead to a halt in trading activity and effect a brokers bottom line.
5. Mobile apps are necessary
ETNA has had mobile trading apps since 2012 because we figured investors appreciate the ability to make emergency trades. When we began looking at user statistics for some of our clients, we noticed a startling statistic. In Asian markets, about 76% of all trades occur on the mobile platform. The same practice is beginning to catch on in the US, according to MarketWatch, and industry insiders expect that won’t change anytime soon.
As with any business; these brokerage hurdles are just the tip of the iceberg. With so many moving parts ranging from technology to legal requirements, its vital to ensure your value prop strategy goes beyond “if you build it, they will come”, with a thoroughly researched technical strategy.
So now I’ll leave it to the audience. What experiences have you had building trading technology?
Utilizing ETNA’s broker-dealer technology, ETRE Financial creates a new system to trade single asset REITs on national stock exchanges.
NEW YORK, New York – September 16, 2014 – ETRE Financial, a real estate financial services and information technology company, recently announced the release of the 2.0 beta version of their web based trading platform, making Exchange-Traded Properties available to investors and traders around the world.
ETRE partnered with ETNA, a New York based FinTech company, to develop the platform using ETNA’s white labeled HTML5 trading technology, revolutionizing the way people invest in real estate. ETNA launched its white-labeled broker-dealer suite in 2010 and has since integrated with various partners within the finance industry.
“The ETRE Trading OMS platform provides tools and data to support informed investment decisions, allowing investors access to traditional equity information, along with proprietary real estate analytics. The outcome makes the process of property investment more transparent and empowering, ensuring our clients a real-time marketplace experience,” said Jesse Stein, COO of ETRE Financial.
“We are thrilled to have partners like ETRE that have focused on a sector specific platform to allow both retail and institutional investors to create diversified portfolios within the real estate market through the simplicity of listed equities.” added Roman Zhukov, President and CEO of ETNA. “The future of FinTech will lean towards white labeled technologies that others can build upon. There is no use continually re-inventing the wheel when savvy entrepreneurs could focus on the distinct value proposition.”
For latest industry news and company updates follow @etnasoft on Twitter.
ETNA challenges the conventional approach to creating financial technology applications and opens their code to FinTech firms looking to build new software.
ETNA, a trading platform provider traditionally catering to broker-dealers, announced today that it is partnering with FinTech Startups as well as well established financial services firms launching new software based on ETNA’s Platform.
Having noticed an up-tick in development costs over recent years as consumer expectations grow, our goal is to lower the buy-in for new and established FinTech firms looking to create new technologies. The platform has already facilitated the successful launch of FinTech startups Tradier and ETRE Financial, and is now being offered to a broader market..
“We encourage entrepreneurs to create new technology products and services without the need to take out a second mortgage or sell a kidney” commented Roman Zhukov, CEO at ETNA. “Many of the components that go into FinTech are very similar. There is no need to reinvent the wheel and spend millions of dollars when someone has already done it and is willing to share the rewards.”
ETNA’s offering for FinTech Firmsis a plug and play system comprised of:
The FinTech Suite is designed for frictionless integration with third party software and infrastructure and can be customized with minimum effort.
“As the FinTech industry becomes more saturated, companies that produce quality products with speed and agility will win the race,” said Roman Zrazhevskiy, Senior Vice President of Product Strategy at ETNA. “FinTech companies will change their strategy as capital procurement becomes more competitive. Investors are looking to get more for less, building new tech from scratch is pricey and becoming a thing of the past.”
ETNA has been creative in structuring partnerships by offering revenue sharing or equity models on a case-by-case basis. Along with providing technology, we advise our partners to maximize marketing initiatives and effectively leverage its code to build unique value propositions.
For latest industry news and company updates follow @etnasoft on Twitter.